A cutting-edge city project worth £160 million is taking shape on Egypt’s Mediterranean coast, aiming to compete with popular European holiday destinations like Spain, Italy, and Greece.
Known as New El-Alamein City, this development is being praised as the fresh representation of the Egyptian Riviera, offering pristine white-sand beaches, clear waters, and an average November temperature of approximately 24°C, making it an ideal year-round seaside spot.
Situated in the Marsa Matruh governorate, about 60 kilometers along the Alexandria–Matrouh international highway, the city covers nearly 49,000 feddans (around 200 million square meters) and is envisioned to become a hub of global tourism and contemporary urban lifestyle in Egypt’s North West Coast.
Upon completion, New El-Alamein City is projected to accommodate close to three million residents, positioning it as one of the most advanced urban centers in the Middle East. The initial phase of the project, already in progress, includes residences for about 400,000 individuals, with comprehensive plans for a fully integrated city encompassing residential, cultural, tourist, industrial, and research sectors.
The expansive development will feature upscale hotels, luxury resorts, a private university, and designated structures for the President and Cabinet. Infrastructure development, such as water treatment facilities, sewage systems, and advanced electricity networks, is a joint effort between Egypt’s Urban Communities Authority and the Armed Forces Engineering Authority.
New El-Alamein City will be segmented into tourism, historical, and residential zones, offering a range of accommodations from luxury resorts to family homes and modern apartments. The seafront will host an extensive international promenade dotted with restaurants, cafes, shopping centers, and entertainment venues.
Central to the city will be the City of Culture and Arts, a vast complex housing a Roman-style theater, opera house, cinema, and production studios, solidifying New El-Alamein as a cultural hub and tourist attraction.
The project also aims to alleviate population congestion in Cairo by providing a sustainable urban option with smart transport systems and renewable energy sources. Over 30 developers have already been authorized to construct more than 30,000 hotel rooms in the initial phase of development.
Dubbed as a transformative project for the Mediterranean region, New El-Alamein City aspires to redefine Egypt’s northern coastline by offering sunshine, luxury, and contemporary living just a short distance away from the UK, competing with Europe’s coastal gems.
