Morrisons has dropped the price of a 1L bottle of Baileys to £11 in anticipation of the holiday season. This promotion offers a £3 discount from the regular price of £14 and is valid until Sunday, November 2 in England and Wales, with no loyalty card required for the reduced price.
Currently, the same-sized Baileys bottle is priced at £13.98 in Asda, £22 (£14 with a Nectar card) in Sainsbury’s, and £22.50 (£14 with a Clubcard) in Tesco. Last year, Morrisons lowered the price of Baileys to £8.50, but customers had to spend £45 and be a Morrisons More member to access the deal.
Sainsbury’s and Tesco offered Baileys for £10 to Nectar and Clubcard members last year. Baileys, an Irish cream liqueur made with whiskey, cream, cocoa, and vanilla, remains a popular choice for the festive season.
Meanwhile, Morrisons is gearing up to convert numerous corner shops into Morrisons Daily convenience stores. The retailer plans to introduce 250 new Morrisons Daily outlets next year by enabling corner shop owners to rebrand their stores as Morrisons franchises, focusing on areas where Morrisons has a limited presence.
This strategy represents a significant boost to Morrisons’ expansion efforts, with around 160 convenience stores expected to open this year. A Morrisons spokesperson highlighted the company’s growth plans and the franchise model’s role in quicker store additions.
Simultaneously, Morrisons is streamlining its operations by closing 103 stores, cafes, florists, and pharmacies this year. The supermarket has already shuttered 17 Morrisons Daily convenience stores as part of a broader restructuring initiative.
Furthermore, Morrisons announced the closure of over 50 cafes, 13 florists, four pharmacies, and all 18 Market Kitchens. Permanent closures are also planned for 35 meat counters and 35 fish counters following a comprehensive review that deemed these services financially unsustainable.
Rami Baitiéh, Morrisons’ Chief Executive, acknowledged the impact these changes would have on employees, emphasizing efforts to collaborate with third parties to provide specialized offerings in affected stores. The company aims to mitigate disruptions while optimizing its operations for long-term sustainability.
