The annual Uswitch awards were recently presented at an elegant event in London’s Canary Wharf, revealing some unexpected winners. A panel of esteemed judges, including technology experts from Mirror Online, as well as input from the public, determined the recipients. Surprisingly, smaller, value-oriented mobile networks emerged victorious in the 2026 Uswitch rankings.
VOXI, Tesco Mobile, Lebara, and giffgaff excelled in various categories, clinching titles such as Mobile Network of the Year, Best Mobile Network for Customer Service, and Best Mobile Network for Roaming. In a twist, EE claimed the top spot for National Broadband Provider of the Year, surpassing its mobile reputation.
Other broadband champions included YouFibre, Plusnet, Vodafone, and Virgin Media. Ernest Doku, a telecoms expert at Uswitch, emphasized the shift towards seeking the best return on investment in 2026, rather than solely focusing on price.
According to Doku, consumers are favoring networks that offer quality services at a reasonable cost. He highlighted the critical need for reliable broadband, especially with the increasing trend of remote work. The Uswitch Telecoms Awards aim to guide customers in finding optimal deals, catering to various preferences for value and service.
The winners of the awards encompass a range of categories, recognizing outstanding performance in both broadband and mobile services. Noteworthy recipients include EE for Best Broadband Provider, VOXI for Mobile Network of the Year, and Lebara for Best Mobile Network for Roaming. Additionally, giffgaff secured the title of Best Mobile Handset Contract Network, showcasing its commitment to customer satisfaction and service quality.
