A unique blend of lawn bowling, beer, music, and summer evenings is capturing attention in Guelph. Brothers Brewing, situated on Wyndham Street in downtown Guelph, faced challenges due to a significant construction project that hindered the opening of their summer patio and led to decreased foot traffic.
To counteract the decline in sales, Brothers Brewing collaborated with the Guelph Lawn Bowling Club to launch a beer garden earlier this summer. Colton Proveau, the co-owner of Brothers Brewing, highlighted the necessity of this partnership, as brewery sales plummeted by approximately 50%. Proveau expressed gratitude for the inventive solution, stating that the beer garden at the bowling club emerged as a much-needed lifeline for their business.
Blake Skinner, the president of the lawn bowling club, emphasized the positive impact of the beer garden, attracting new participants to the sport and enhancing the overall experience. This collaboration has introduced a fresh and enjoyable element to the community, drawing praise and support from patrons like Mathew and Jenna Holdom, who have become avid fans of both the brewery and lawn bowling.
Emily Gibson, a longtime member of the Guelph lawn bowling community, commended the beer garden as a welcome addition that has revitalized interest in the sport. She noted the increased turnout and the diverse mix of participants, including younger individuals, contributing to the sustainability of lawn bowling for future generations.
As the construction in downtown Guelph persists, patrons like Gibson are grateful for the lively atmosphere created by Brothers Brewing at the Guelph Lawn Bowling Club. The beer garden has not only rejuvenated interest in lawn bowling but also fostered a sense of community and camaraderie among visitors. The partnership between the brewery and the club is seen as a valuable and enduring collaboration that promises to enrich the local experience for years to come.
