The Mirror’s Missed campaign, which was launched on Mother’s Day, March 30th, aims to advocate for improved support and care for the 170,000 individuals who go missing annually in the UK, including 75,000 children, along with their families. Partnering with the national charity Missing People, the goal is to raise awareness and assist in bringing at least one person home safely by 2025 through the coverage of these poignant narratives.
One success story from this initiative was the case of 17-year-old Deante James, who disappeared from his London residence but was located unharmed a few weeks after the story was published. Deante’s mother, Vandana, expressed immense gratitude to The Mirror for their efforts, stating her overwhelming joy upon receiving the news of her son’s safe return.
To support The Mirror’s Missed campaign, individuals can vote by visiting the designated link provided and selecting the National Media button on the page, following the instructions to cast their vote. Since the campaign’s inception, numerous missing persons cases have been highlighted, including emotional testimonies shared by mothers on Mother’s Day and children yearning to embrace their absent fathers on Father’s Day.
The Mirror has introduced an interactive map that allows users to report sightings of missing persons confidentially and share them on social media platforms. By zooming into specific areas, users can view the number of missing individuals in that region, along with photos, names, ages, and durations of their disappearance. The campaign has been nominated for the 2025 Making a Difference Award, emphasizing the positive impact of journalism on society.
Given the alarming statistic of someone going missing every 90 seconds in the UK, the campaign urges the government to develop a new strategy for missing children and adults, ensuring active involvement from law enforcement, healthcare, and social services. Advocating for preventative measures for high-risk individuals and comprehensive support for all missing persons upon their return, The Mirror calls on readers to vote for the Missed campaign before the deadline.
For those who may have missed the voting link, it can be accessed by visiting the provided URL and selecting the National Media button to participate in supporting The Mirror’s Missed campaign.
