A cost-effective smartwatch and a popular supermarket ketchup have been recognized as top products of 2025. The consumer group Which? extensively tested over 2,000 items to identify standout products based on quality and value. Among the top 50 selections, some were deemed exceptional, others innovative, and a few surprisingly affordable.
Leading the lineup is the Amazfit Bip 6 smartwatch, priced at under £63, a fraction of Apple’s cheapest model but boasting comparable quality. Which? praised its exercise-tracking features and GPS functionality, awarding it five stars for user-friendliness and display quality. The smartwatch was lauded as a “revelation” for its high quality at a low price point.
In third place is Asda’s Classic Tomato Ketchup, commended for its rich tomato flavor and well-balanced sweetness, offering a similar taste to Heinz but at a significantly lower cost per 100g.
Ranked second is Skoda’s Elroq electric car, the most expensive product in the top 50 at over £30,000. Which? described it as a premium yet affordable SUV, highlighting its impressive performance and value for money.
Another standout product is Aldi’s Magnum Premium Washing Up Liquid, securing the tenth spot in the annual ranking. Priced at 95p for a 500ml bottle, it outperformed its pricier competitor Fairy Original with an overall score of 73%.
The top 50 list encompasses a variety of items, ranging from electronics and cutting-edge technology to household essentials like duvets, pushchairs, and chainsaws.
Harry Rose, editor of Which? Magazine, emphasized that the top products of 2025 were chosen for their ability to enhance home life. Whether it’s a budget-friendly TV, a stylish turntable, or a high-performance pizza oven, these products cater to the increasing demand for quality, convenience, and enjoyment in everyday living.
The top 10 products from Which? include the Amazfit Bip 6 smartwatch, Skoda Elroq car, Asda Classic Tomato Ketchup, TCL 55C7K-UK TV, Google Pixel 9a mobile phone, Beko Pro AeroPerfect BBIE12401AMP built-in oven, Shark NZ780UKT vacuum cleaner, RSPB Skylark Binoculars 8×42, Microsoft Surface Laptop, Copilot+ PC, and Aldi Magnum Premium Washing Up Liquid.
