EE is offering discounts on smart TVs ahead of the 2026 FIFA World Cup, allowing fans to enhance their viewing experience for the upcoming tournament. Additionally, customers who purchase a TV from EE’s website before the World Cup concludes on July 19 will have the chance to win tickets to a Home Nations football match in the UK. The prize includes 10 pairs of tickets for a game of the winners’ choice among England, Scotland, Wales, or Northern Ireland matches.
While the tickets are not for this year’s World Cup, they will be valid for matches scheduled between September and December. Apart from the ticket giveaway, customers can enjoy discounts of up to £500 on TVs from renowned brands like Samsung, Sony, LG, and Hisense.
Some of the notable discounts include the Samsung QN93F QLED Mini LED 4K Ultra HD Smart AI TV priced at £1,999, down from £2,499, with the added benefit of up to 20% Cashback from Samsung. On the more budget-friendly side, the Hisense A7QTUK QLED AI Smart TV starts from £309, offering vivid visuals with QLED Color technology and an AI 4K Upscaler for improved image quality.
EE’s Summer of Sport promotion not only includes the chance to win match tickets but also features TVs like Samsung’s Crystal UHD U8020F 4K Smart TV starting at £229, notable for its enhanced 4K visuals and dynamic audio powered by the Crystal Processor. Additionally, the 55” Toshiba UV2F LED 4K Ultra HD Smart TV is available for £249, boasting detailed 4K Ultra HD visuals, Dolby Vision, Dolby Atmos for multidimensional sound experience, and a 20W speaker output.
For those considering participating in EE’s Home Nations tickets competition, the Hisense A7QTUK model has garnered positive reviews for its crisp picture quality and impressive sound features. While some customers have mentioned minor sound quality issues, overall feedback praises the TV’s ease of setup and picture clarity.
In a competitive market, Sky is offering discounts on its Glass smart TVs, with models like the Sky Glass Air starting at £4.50 per month and the premium Sky Glass Gen 2 priced at £11 per month. Amazon has also introduced the Ember Artline model in its Fire TV range, designed to mimic framed artwork and currently available at a discounted price.
In conclusion, EE’s promotion caters to football enthusiasts looking to upgrade their home entertainment systems with a wide range of discounted smart TV options from various leading brands.
