Ahead of this week’s Prime Day sales, it is crucial for consumers to be cautious and aware of potential cyber threats. Cybercriminals are actively exploiting major shopping events like Prime Day by utilizing fake offers, phishing emails, and fraudulent websites to deceive individuals into disclosing personal information and financial details. Security experts emphasize the need for vigilance during Prime Day, as scammers thrive in high-pressure shopping scenarios.
Recent data from Check Point’s security team reveals a concerning trend, with a significant increase in new Amazon-related web domains registered globally from December 2025 to last month. Notably, April witnessed a substantial surge, witnessing the creation of 1,446 new domains in a single month.
The timing of this surge in April is particularly alarming, as cyber attackers can leverage this period to “age” malicious domains, making them appear more legitimate and evading detection leading up to Prime Day.
While a majority of these domains are safe, Check Point’s investigation reveals that approximately one in every 11 newly established Amazon-themed domains is either malicious or suspicious in nature.
According to Check Point, scammers are successful during Prime Day because their tactics closely mimic regular shopping behaviors, utilizing familiar branding, authentic-looking checkout pages, delivery notifications, and creating a sense of urgency.
To navigate Prime Day safely and avoid falling victim to scams, consumers are advised to practice several precautionary measures while shopping. One essential step is to meticulously inspect the website address before entering any personal information, as scammers often replicate Amazon’s official site with deceptive pages.
Furthermore, individuals should refrain from clicking on links received via emails, text messages, or social media posts and instead directly access Amazon’s website by manually typing the address. Warning signs of potential scams include unrealistically low-priced deals, refund claims, and urgent expiry alerts, all aimed at pressuring individuals into hasty decisions.
Another common scam tactic involves fake notifications about suspended Prime accounts. If individuals receive messages threatening account closure unless immediate action is taken, it is advisable to verify the information directly on Amazon’s official website.
By adhering to these safety measures, consumers can enjoy Prime Day without falling prey to fraudulent schemes. Prime Day is scheduled from June 23 to June 26, with Express.co.uk providing coverage of the event’s major deals and promotions.
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