In Norfolk, there is a serene town known as Aylsham, which offers a tranquil escape from the hustle and bustle of busy urban areas. Aylsham holds the distinction of being the oldest ‘Cittaslow’ town in the UK, earning this title in November 2004. The term ‘Cittaslow’ originates from Italian, meaning ‘slow city,’ and represents a community with less than 50,000 residents dedicated to enhancing the quality of life through a slower, community-centric approach.
The transformation of Aylsham began two decades ago when the town faced challenges such as the closure of its livestock market, the arrival of a supermarket, and planned residential developments. In response, the community rallied to shift its focus towards supporting local businesses, preserving high street stores, safeguarding the environment, upholding local customs, and fostering a people-friendly environment.
Today, Aylsham has become a sought-after destination due to its leisurely pace of life, vibrant weekly markets, locally sourced products, and historic landmarks. Notable among its attractions is the Blickling Estate, once home to Anne Boleyn’s family and boasting a renowned library and rare Jacobean plaster ceilings.
Beyond its historical allure, Aylsham town center features a charming market square, dotted with independent retailers, regional cuisine, and a strong sense of community spirit. The market square is surrounded by 18th-century residences, reflecting the town’s prosperity from the cloth trade era.
Visitors to Aylsham can enjoy the bustling markets held on Mondays and Fridays, explore the array of shops, pubs, and tearooms lining its picturesque streets. A reviewer described Aylsham as a vibrant market town with convenient bus connections to Norwich and the coast, highlighting the abundance of unique shops and dining options.
Do you know of a town that deserves recognition? Share your recommendations with us at webtravel@reachplc.com.
